The Novo Nordisk New Jersey Marathon is the largest marathon in the state of New Jersey. Runhouse was hired to re-brand the race and inject new energy into the look and feel of the event. We worked closely with event organizers to create a new logo, tag line, website, and collateral. We continue to manage marketing including email blasts, social media management, expo booths, promotional materials and lead up events. In a year of declining registration numbers nationwide, the 22 year old event experienced growth for the first time in 5 years.